The man behind the mic
By David Greenberg
Hiding behind the microphone is just not Storm Roberts’ style, and that is good news for the Heart of Florida.
While it may be common for radio personalities to spend little or no time in public beyond what they do behind the microphone, Roberts spends more time out there than he does on the air.
In his 23 years on the air at WKTK, Roberts has become an institution. And he may be responsible for raising more money for charitable causes in the Heart of Florida than any other individual in the area.
“People talk to me on the air,” he said. “It’s funny because I know their parents. I have always loved the people in this community. I like to say I have met everybody at least once. A lot of people know who I am. I am very approachable.”
The Detroit native was working at a rock and roll station in Miami, and he loved it. He and his wife, Judy, came to Gainesville for the same reason many other people do – the University of Florida.
“I started working at KTK, and it felt like home,” he said. “I love this work, and I really enjoy getting up at 4 a.m. to do it.”
It is often the case that radio personalities are nomads, but fortunately for all of North Florida that is not how it was with Roberts.
“I don’t want to live in Cleveland or Atlanta,” said Roberts. “This was a good fit for my career. As it turns out, we have always been ranked number... click here to read more>>